The Denim Day Sexual Assault and Prevention Campaign was originally triggered by an Italian Supreme Court decision.
The Italian Supreme Court overturned a rape conviction because the justices felt that since the victim was wearing tight jeans she must have helped her rapist remove her jeans, thereby implying consent. The following day, the women in the Italian Parliament came to work wearing jeans in solidarity with the victim. Wearing jeans on Denim Day has grown into an international movement to protest against erroneous and destructive attitudes about sexual assault.
Denim Day is April 29th.
Please join us in solidarity with sexual assault survivors at the Denim Day Rally and Press Conference.
In this rape prevention education campaign, Demin Day NYC asks community members, elected officials, businesses, and students to make a social statement with their fashion by wearing jeans on this Denim Day as a visible means of protest against the misconceptions that surround sexual assault. The Denim Day NYC Sexual Assault and Prevention Campaign is in its fifth year.